Monday, December 26, 2011

Great News!!!


Form-A-Corp a great small business that I suggested you use to get “incorporated” and start that new business you have been thinking about has won a Intuit small business grant to get growing!  Big business with unlimited advertising and marketing budgets such as that “zoom” group have it made it tough to be heard.  With grant help from great companies like Intuit – small business can at least put a few dollars by to spend on increasing the volume. Check out their blog!

Don’t forget to support small business – they are trying to grow and need your business while offering local jobs!  The big companies are downsizing and trimming their workforces.  Just saying….  

505198_CollectablesDirect.com 120x60 Seasonal 396809_6OFFNYEAR 3

So let’s get that Business Plan started!


Below is a list of the items that should be included in your business plan – the basics if you will.  Over the next couple of weeks we will discuss each item in more detail.  This isn’t hard folks – but it may take you a little time to get some of the information together.  I will offer hints and tips at each stage as you work your way through.  If you are new to this it might take a few hours to pull it all together – but don't worry you will get there. Your business plan can help get funding but most importantly it shows the way forward and is a critical step to growing your business.

Don’t forget if you have a question – either leave a comment or send an e-mail – I will make sure you get an answer!

I. Executive Summary
II. Company Overview
            Company Profile
            Company Vision/Mission Statement
            Past Accomplishments
III. Industry Analysis
            Market Need
            Market Fundamentals
            Market/Industry Overview
            Market/Industry Trends
            Relevant Market Size
            Unique Qualifications
IV. Customer Analysis
            Customer Needs
            Target Customer Profile
V. Competitive Analysis
            Direct Competitors
            Indirect Competitors
            Competitive Advantage
VI. Marketing Plan
            Products and Services
            Branding and Promotions Plan
            Distribution Plan
VII. Operations Plan
            Key Operational Processes
            Business Milestones
VIII. Management Team
            Management Team Members
            Management Team       
            Gaps
            Board Members
IX. Financial Plan
            Revenue Model
            Financial Highlights
            Key Assumptions
            Topline Projections
            Funding Requirements/Use of Funds
            Repayment Strategy

Get these pieces set up in a word document as a table of contents (you can cut and paste) and we will be ready to go!

Wednesday, December 14, 2011

Business Plan Buzz

Have been away for a couple of days - during which time several folks have asked if there is a business plan template I can share for free. Of course each type of business has very different aspects that need to be emphasized but generally there are basic steps or pieces you should have in every business plan.

In the next couple of days I will put together a template that outlines each of the “pieces” you need and then we can discuss each piece a little more in depth so that you have a full understanding of what is needed whether it is to get funding, have a way forward or to know what to expect if your hire a consultant to help you.

Don't forget to get that business you dreamed of started!!!

As always shoot me a question if you have something on your mind!                                                              
                                                                                                                                                                   
  396809_6OFFNYEAR 3

Thursday, December 8, 2011

An old buzzword resurfaces....

In these new economic realities, companies are looking at ways to save a penny as they hunker down for the uptick. An oldie but goldie has resurfaced as a means to plan for the lean times. The Strategic Plan has returned to guide the way.

Strategic Planning

Definition: A systematic process to plan for the overall course and direction of an organization for the purpose of optimizing its future potential. It involves a comprehensive business review and analysis of an organizations’ mission, vision, goals and objectives. It essentially tells you what you have and what you need if you are going to reach your company goals. In order to have a valuable strategic plan – you need to look at 5 basic areas:

Performance Management

Developing a strategy is essential but only the implementation of the strategy itself will deliver long-term benefits to the business. You will need metrics, data collection processes and systems to monitor and manage the business performance of the organization. In lean times ROI becomes key and it is worth going back to basics to ensure you are collecting the info you need. Cutting the chaff from the wheat will save time and money.

Governance

The integrity of an organization is particularly central to the health of its stability and economic growth. Corporate Governance insures that outcomes are in line with plans, and sets corrective actions to realign deviations. Making sure you have the talent that is capable of defining goals, guidelines and organizational identity is key to successful planning – these are the foundation layers.

Organizational Design

Meeting organizational goals, in line with the organizational mission and vision cannot be accomplished unless an organization is planned and designed. Organizational design includes designing the flow of work in organizations, grouping of tasks, and planning the relations between entities, all to define an effective communication and coordination, ensuring the growth and success of an organization

Change Management

Perhaps the most difficult part is improving organizational effectiveness. Planning and designing is crucial, yet actual results often don't come up to expectation. Changes can get mired in execution, changes that are made don't last, and costs become overwhelming.

Business Process Management

The application of knowledge, skills, tools, techniques and systems that will lead to enhancing efficiency and effectiveness, maximizing utilization, and minimizing errors and bottlenecks present in organizational processes. Education and encouragement are key.

Your company may have some excellent talent and galvanizing them to action with a single strategic view may be all you need to turn the volume up. Sometimes, you may need some outside help, a good consultant can tailor the help you need to minimize the costs while bringing in just the right expertise needed to expedite the plan. Either way – a strategic plan may be in your future as we hunker down for the long haul.

505198_CollectablesDirect.com 120x60 Seasonal

Monday, December 5, 2011

A little more buzz

Advertising Age has a free webcast tomorrow - definitely worth a listen... sign up now.
Become a Social Media Marketing Maestro: Tips for Leading Your Orchestra through Active Listening & Engaging Content

Event Date: December 6, 2011 at 1:00 PM ET

Social media has definite correlations with branding, messaging and engagement – which just happen to be three primary marketing domains. Although tenets and best practices are still being written for marketing in social media, a number of companies – including IBM and Zendesk – have pioneered this uncharted territory with much success, as well as a few lessons learned along the way.

Join PR Newswire & Ad Age for this FREE webinar as we engage IBM & Zendesk’s marketing leaders in an insightful discussion on how they’ve utilized active listening techniques and brand-generated multimedia content to connect with social audiences, inform their marketing strategy and drive results.

During this webinar, we will discuss:

• The importance of listening to your Social Echo
• How to integrate social media into existing business practices
• Why high-value content matters
• How to overcome the challenges that accompany marketing in real time

All registrants will also receive a complimentary white paper. Register now!





505198_CollectablesDirect.com 120x60 Seasonal 396809_6OFFNYEAR 3

Sunday, December 4, 2011

Building the Buzz


Getting your company or product noticed can be tough for small business start ups!  Without a big budget for advertising and marketing – you may have to rely of word of mouth.  The word of mouth of today is very different to what it was even 10 years ago. Facebook, Twitter, and LinkedIn plus a hundred other social networking mediums have made our friends closer than ever before and word of mouth is instantaneous.  It seems the 6 degrees of separation theory is now 5 degrees.

The following information is from WIKI:

Facebook's data team released two papers in November 2011 which document that amongst all facebook users at the time of research (721 million users with 69 billion friendship links) there is an average distance of 4.74.
                                                                            
The LinkedIn professional networking site operates on the concept of how many steps you are away from a person you wish to communicate with. The site encourages you to pass messages to people in your network via the people in your 1st-degree connections list, who in turn pass it to their 1st-degree connections.
                                                                 
Users on Twitter can follow other users creating a network. According to a study of 5.2 billion such relationships by social media monitoring firm Sysomos, the average distance on Twitter is 4.67. On average, about 50% of people on Twitter are only four steps away from each other, while nearly everyone is five steps away.

So go ahead and ask your friends to spread the word – it just may be your best “free” marketing strategy.  

Wednesday, November 16, 2011

Back to Basics

Maybe your business is in the start-up stage, or maybe you have been running along for many years. As your company grows and evolves things get added. The more people you hire the more complex your organization becomes.  It is important to do a “basics” check every year.  Companies are growing breathing entities and it is easy to head off into to new horizons and lose sight of the fundamentals.
Amazing software products can fire information at you - in real time - and in highly professional looking charts or dashboards, but is it valuable information? Are you collecting and reporting information that will help you make decisions about the future or learn from the past? Or are you just producing a bunch of reports because you can?  I have sat in many meetings and watched nodding heads as beautiful presentations of information were trotted out.  I asked many of the nodding heads what they use the information for – most thought it really was for the benefit of someone else in room, few thought it offered them any real direction or value. If the reports in your meeting are only relevant to one or two departments, then time and money is being wasted.
As you move through the various stages of growth – it is important to step back and look at the basics of your business.  What information am I collecting and what information do I need to collect?  Will this information help my company or my staff get the job done or fulfill a requirement? As your company grows layers of bureaucracy are born which can impede growth if they are not examined for value. 

Thursday, November 10, 2011

What is Business Intelligence?

You have business intelligence right? You and your colleagues are a pretty smart and experienced bunch – isn’t that business intelligence?  The answer is “maybe” if you are using your intelligence to really know your business and have access to current details from which you can base your decisions.
 “BI” is a buzzword that is often thought to involve the purchase of some highly complex software program - but the truth is business intelligence can be something as simple as a spreadsheet.  Companies are often completely out of touch with the information or data that is flowing through the company.  Sometimes the most important information is not even collected or the most base and fundamental pieces of information are not “put together” to provide a cohesive picture.  Common sense really - you don’t have to be a technology wizard to understand the principles behind business intelligence – however, it is quite amazing how many companies are run on “gut” and luck.
BI is a way to gain insight into business that can provide valuable and timely information that can help make business decisions and positively effect and influence the enterprise.  Over the next few weeks we will break down practical ways to ensure your business is “intelligent.”  Please feel free to ask questions or comment on anything you read here.  See you tomorrow.

Tuesday, November 8, 2011

Dreaming the Dream

Perhaps you have a business already and are now thinking about a business plan, or perhaps you have yet to start a business.  Either way beginning your plan requires a little dreaming.  Where will you be in five years time?  Can you see yourself doing this?  This is the time to determine your objectives, dream the dream. The business plan is the way forward – do you have to follow it?  Of course not.  Does it have to be set in stone? No -  it’s a working “idea” that sets the stage and lays out possible “viability” of the dream.
There are 3 distinctive types of the basic business plan. The working plan, the presentation plan and the strategic plan. Each plan can be different depending on your purpose for creating it. They all tend to have similar elements however, they each look at your business from a different perspective – what you are doing – what you want others to know about what you are doing and what you plan to do in the future.  Many phenomenal businesses have started without a business plan – but all have come to embrace one or all of the types of plans I have mentioned. 
If you don’t have a company yet, try FormACorp.Com they will get you going quickly.  Looking for more ideas or some software to help with a business plan try Entrepreneur.Com for excellent business plan tips.    Oh and don’t forget there are always consultants (Fathom) to help.  Of course, you don’t need anything if you have the vision and the drive!  

Business Plan Anyone?

Outside View

It makes a lot of sense to hire a consultant when making a business plan.  A consultant is not vested in any of the ways you are currently doing business, they will look for those things that are working and those that are not and weave them into a plan forward.  Do you have a business plan?  If not where are you going?  Many business owners follow the bright shiney object of the day, a chaotic and unfocused way to make a living and one that without a huge helping of extreme luck will end with the business closing. Taking the time to set up a business plan helps your company move forward strategically.

Plan A or B?

Don’t get stuck in a plateau, making a plan can push you through to new heights.  A strategic business plan (or two) can provide you with a map to the hidden treasure.  It will help you pick your way through opportunities for the greater good, and won’t leave you second guessing a “missed” opportunity.  Decide who you are and what you want and plan for success.  

Finally Fathom has decided its time to share its thoughts with the world.  This is our first blog and just a note to get us up and running.  As we join the blog world we expect to share some interesting perspectives and ideas with you.  We hope you like what we say and can find some useful information to help your business grow.  Watch this spot ... for our first real blog!