A little more buzz

Advertising Age has a free webcast tomorrow - definitely worth a listen... sign up now.
Become a Social Media Marketing Maestro: Tips for Leading Your Orchestra through Active Listening & Engaging Content

Event Date: December 6, 2011 at 1:00 PM ET

Social media has definite correlations with branding, messaging and engagement – which just happen to be three primary marketing domains. Although tenets and best practices are still being written for marketing in social media, a number of companies – including IBM and Zendesk – have pioneered this uncharted territory with much success, as well as a few lessons learned along the way.

Join PR Newswire & Ad Age for this FREE webinar as we engage IBM & Zendesk’s marketing leaders in an insightful discussion on how they’ve utilized active listening techniques and brand-generated multimedia content to connect with social audiences, inform their marketing strategy and drive results.

During this webinar, we will discuss:

• The importance of listening to your Social Echo
• How to integrate social media into existing business practices
• Why high-value content matters
• How to overcome the challenges that accompany marketing in real time

All registrants will also receive a complimentary white paper. Register now!