Building the Buzz

Getting your company or product noticed can be tough for small business start ups!  Without a big budget for advertising and marketing – you may have to rely of word of mouth.  The word of mouth of today is very different to what it was even 10 years ago. Facebook, Twitter, and LinkedIn plus a hundred other social networking mediums have made our friends closer than ever before and word of mouth is instantaneous.  It seems the 6 degrees of separation theory is now 5 degrees.

The following information is from WIKI:

Facebook's data team released two papers in November 2011 which document that amongst all facebook users at the time of research (721 million users with 69 billion friendship links) there is an average distance of 4.74.

                                                                            

The LinkedIn professional networking site operates on the concept of how many steps you are away from a person you wish to communicate with. The site encourages you to pass messages to people in your network via the people in your 1st-degree connections list, who in turn pass it to their 1st-degree connections.

                                                                 

Users on Twitter can follow other users creating a network. According to a study of 5.2 billion such relationships by social media monitoring firm Sysomos, the average distance on Twitter is 4.67. On average, about 50% of people on Twitter are only four steps away from each other, while nearly everyone is five steps away.

So go ahead and ask your friends to spread the word – it just may be your best “free” marketing strategy.