Monday, December 26, 2011

Great News!!!


Form-A-Corp a great small business that I suggested you use to get “incorporated” and start that new business you have been thinking about has won a Intuit small business grant to get growing!  Big business with unlimited advertising and marketing budgets such as that “zoom” group have it made it tough to be heard.  With grant help from great companies like Intuit – small business can at least put a few dollars by to spend on increasing the volume. Check out their blog!

Don’t forget to support small business – they are trying to grow and need your business while offering local jobs!  The big companies are downsizing and trimming their workforces.  Just saying….  

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So let’s get that Business Plan started!


Below is a list of the items that should be included in your business plan – the basics if you will.  Over the next couple of weeks we will discuss each item in more detail.  This isn’t hard folks – but it may take you a little time to get some of the information together.  I will offer hints and tips at each stage as you work your way through.  If you are new to this it might take a few hours to pull it all together – but don't worry you will get there. Your business plan can help get funding but most importantly it shows the way forward and is a critical step to growing your business.

Don’t forget if you have a question – either leave a comment or send an e-mail – I will make sure you get an answer!

I. Executive Summary
II. Company Overview
            Company Profile
            Company Vision/Mission Statement
            Past Accomplishments
III. Industry Analysis
            Market Need
            Market Fundamentals
            Market/Industry Overview
            Market/Industry Trends
            Relevant Market Size
            Unique Qualifications
IV. Customer Analysis
            Customer Needs
            Target Customer Profile
V. Competitive Analysis
            Direct Competitors
            Indirect Competitors
            Competitive Advantage
VI. Marketing Plan
            Products and Services
            Branding and Promotions Plan
            Distribution Plan
VII. Operations Plan
            Key Operational Processes
            Business Milestones
VIII. Management Team
            Management Team Members
            Management Team       
            Gaps
            Board Members
IX. Financial Plan
            Revenue Model
            Financial Highlights
            Key Assumptions
            Topline Projections
            Funding Requirements/Use of Funds
            Repayment Strategy

Get these pieces set up in a word document as a table of contents (you can cut and paste) and we will be ready to go!

Wednesday, December 14, 2011

Business Plan Buzz

Have been away for a couple of days - during which time several folks have asked if there is a business plan template I can share for free. Of course each type of business has very different aspects that need to be emphasized but generally there are basic steps or pieces you should have in every business plan.

In the next couple of days I will put together a template that outlines each of the “pieces” you need and then we can discuss each piece a little more in depth so that you have a full understanding of what is needed whether it is to get funding, have a way forward or to know what to expect if your hire a consultant to help you.

Don't forget to get that business you dreamed of started!!!

As always shoot me a question if you have something on your mind!                                                              
                                                                                                                                                                   
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Thursday, December 8, 2011

An old buzzword resurfaces....

In these new economic realities, companies are looking at ways to save a penny as they hunker down for the uptick. An oldie but goldie has resurfaced as a means to plan for the lean times. The Strategic Plan has returned to guide the way.

Strategic Planning

Definition: A systematic process to plan for the overall course and direction of an organization for the purpose of optimizing its future potential. It involves a comprehensive business review and analysis of an organizations’ mission, vision, goals and objectives. It essentially tells you what you have and what you need if you are going to reach your company goals. In order to have a valuable strategic plan – you need to look at 5 basic areas:

Performance Management

Developing a strategy is essential but only the implementation of the strategy itself will deliver long-term benefits to the business. You will need metrics, data collection processes and systems to monitor and manage the business performance of the organization. In lean times ROI becomes key and it is worth going back to basics to ensure you are collecting the info you need. Cutting the chaff from the wheat will save time and money.

Governance

The integrity of an organization is particularly central to the health of its stability and economic growth. Corporate Governance insures that outcomes are in line with plans, and sets corrective actions to realign deviations. Making sure you have the talent that is capable of defining goals, guidelines and organizational identity is key to successful planning – these are the foundation layers.

Organizational Design

Meeting organizational goals, in line with the organizational mission and vision cannot be accomplished unless an organization is planned and designed. Organizational design includes designing the flow of work in organizations, grouping of tasks, and planning the relations between entities, all to define an effective communication and coordination, ensuring the growth and success of an organization

Change Management

Perhaps the most difficult part is improving organizational effectiveness. Planning and designing is crucial, yet actual results often don't come up to expectation. Changes can get mired in execution, changes that are made don't last, and costs become overwhelming.

Business Process Management

The application of knowledge, skills, tools, techniques and systems that will lead to enhancing efficiency and effectiveness, maximizing utilization, and minimizing errors and bottlenecks present in organizational processes. Education and encouragement are key.

Your company may have some excellent talent and galvanizing them to action with a single strategic view may be all you need to turn the volume up. Sometimes, you may need some outside help, a good consultant can tailor the help you need to minimize the costs while bringing in just the right expertise needed to expedite the plan. Either way – a strategic plan may be in your future as we hunker down for the long haul.

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Monday, December 5, 2011

A little more buzz

Advertising Age has a free webcast tomorrow - definitely worth a listen... sign up now.
Become a Social Media Marketing Maestro: Tips for Leading Your Orchestra through Active Listening & Engaging Content

Event Date: December 6, 2011 at 1:00 PM ET

Social media has definite correlations with branding, messaging and engagement – which just happen to be three primary marketing domains. Although tenets and best practices are still being written for marketing in social media, a number of companies – including IBM and Zendesk – have pioneered this uncharted territory with much success, as well as a few lessons learned along the way.

Join PR Newswire & Ad Age for this FREE webinar as we engage IBM & Zendesk’s marketing leaders in an insightful discussion on how they’ve utilized active listening techniques and brand-generated multimedia content to connect with social audiences, inform their marketing strategy and drive results.

During this webinar, we will discuss:

• The importance of listening to your Social Echo
• How to integrate social media into existing business practices
• Why high-value content matters
• How to overcome the challenges that accompany marketing in real time

All registrants will also receive a complimentary white paper. Register now!





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Sunday, December 4, 2011

Building the Buzz


Getting your company or product noticed can be tough for small business start ups!  Without a big budget for advertising and marketing – you may have to rely of word of mouth.  The word of mouth of today is very different to what it was even 10 years ago. Facebook, Twitter, and LinkedIn plus a hundred other social networking mediums have made our friends closer than ever before and word of mouth is instantaneous.  It seems the 6 degrees of separation theory is now 5 degrees.

The following information is from WIKI:

Facebook's data team released two papers in November 2011 which document that amongst all facebook users at the time of research (721 million users with 69 billion friendship links) there is an average distance of 4.74.
                                                                            
The LinkedIn professional networking site operates on the concept of how many steps you are away from a person you wish to communicate with. The site encourages you to pass messages to people in your network via the people in your 1st-degree connections list, who in turn pass it to their 1st-degree connections.
                                                                 
Users on Twitter can follow other users creating a network. According to a study of 5.2 billion such relationships by social media monitoring firm Sysomos, the average distance on Twitter is 4.67. On average, about 50% of people on Twitter are only four steps away from each other, while nearly everyone is five steps away.

So go ahead and ask your friends to spread the word – it just may be your best “free” marketing strategy.