What a Brilliant Idea!!!

In the next section of our business plan (Part II) we cover the company overview.  This part really needs some loving care – if the reader gets past here - we are well on our way!!  A fail here will put your business plan in the trash – especially if you are looking for funding.  This part needs to convey what sold you on the business in the first place! 

II. Company Overview

          Company Profile

          Company Vision/Mission Statement

          Past Accomplishments

This is the place to set out the basics of your company and discuss your vision and overall goals.  This section tells the reader who you are, what you are currently doing and where you plan to be in the future.  The main reason your company exists (besides making money) is to provide a service or product to the marketplace that will either meet a need/desire, fill/enhance a niche or solve a problem – or perhaps all three.

The company Profile should be two or three paragraphs at most with a basic history of the company and the core message of what the company does. You should include the basic structure of the company and its core competencies. If someone reads these paragraphs they will know who you are.

Next in line is the Vision/Mission statement.  The mission explains the guiding theme of your company -what you do – I provide X to Y in support of Z.  The vision reaches into the future explaining what the outcome might be. You can mention the goals/milestones/objectives you have or “see” for the company in the future.

Now we have Past Accomplishments this is where you get to tell the story of the company. If you already have notable accomplishments they belong here – we want to leave this section upbeat with either accomplishments or highlights that demonstrate the successful side of the business.

In the next section we get a little deep into Industry Analysis.  Don’t worry – it is easy if you take it step by step! We would love to hear from you – please feel free to leave a comment or send us an e-mail – it will help us improve the information we offer.  We won’t ever try to sell you anything – promise!