Know your COMPANY, your COMPETITION and your CUSTOMERS….

Make sure that you are armed with the right information before starting this section:

• Know your COMPANY – conduct a SWOT analysis – know your strengths and weaknesses!
• Know your COMPETITION – gather info on the successes and failures of others – you can learn from their mistakes increasing the odds of success!
• Know your CUSTOMERS – who they are and what they want is critical information – a mistake here is “make it - or break it.”

The Industry Analysis is where you explain your position in the market. Always use topnotch references to support your position - this will add trust and weight to your analysis.  Highlight the areas you want to emphasize with a graph or chart that is visually striking.

The items listed below naturally lead one to the other, they don’t need to be itemized, however, it is often helpful for the reader to know that you have provided a thorough analysis. You can combine overview and trends or market size and your position or any combination that works to provide interesting reading. Remember this doesn’t need to be a book we want the whole thing to be about 5 pages plus chart/graphs.

I have provided some very simple examples to help with writers block….