Below
is a list of the items that should be included in your business plan – the basics
if you will. Over the next couple of
weeks we will discuss each item in more detail.
This isn’t hard folks – but it may take you a little time to get some of
the information together. I will offer
hints and tips at each stage as you work your way through. If you are new to this it might take a few
hours to pull it all together – but don't worry you will get there. Your business plan can help get funding but most importantly it shows the way forward and is a critical step to growing your business.
Don’t forget if you have a question – either leave a comment or send an
e-mail – I will make sure you get an answer!
I.
Executive Summary
II.
Company Overview
Company Profile
Company Vision/Mission Statement
Past Accomplishments
III.
Industry Analysis
Market Need
Market Fundamentals
Market/Industry Overview
Market/Industry Trends
Relevant Market Size
Unique Qualifications
IV.
Customer Analysis
Customer Needs
Target Customer Profile
V.
Competitive Analysis
Direct Competitors
Indirect Competitors
Competitive Advantage
VI.
Marketing Plan
Products and Services
Branding and Promotions Plan
Distribution Plan
VII.
Operations Plan
Key Operational Processes
Business Milestones
VIII.
Management Team
Management Team Members
Management Team
Gaps
Board Members
IX.
Financial Plan
Revenue Model
Financial Highlights
Key Assumptions
Topline Projections
Funding Requirements/Use of Funds
Repayment Strategy
Get these pieces set up in a word document as a table of contents (you can cut and paste) and we will be ready to go!
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